FinishBrand side
Taiwan Brand Marketing
Using local insight to shape marketing priorities and build agreement across regional and local teams.
Marketing portfolio · UK opportunities
Mia Chang.
Brand Strategy &
Integrated Marketing
Connecting consumer insight with practical marketing decisions and campaign delivery.
FMCG / E-commerce / AgencyBrand-side perspective. Agency-side understanding.
About me
I'm Mia, a marketer with over three years of professional experience across FMCG, e-commerce and agency environments. I develop integrated marketing strategies, use consumer insights to inform decisions, and work with teams to deliver brand campaigns from planning to launch.
Having worked on both the brand and agency sides, I understand the commercial priorities behind a brief and what it takes to deliver it. I bring that perspective to turning market research and data into practical marketing plans.
Selected projects
A selection from a broader body of work across brand-side, e-commerce and agency roles, spanning ongoing accounts and shorter campaigns.
ShopeeE-commerce
Offline Advertising & Campaign Coordination
Connecting marketing and operations to coordinate offline advertising across Taiwan’s store-to-store pickup network.
OmiIntegrated Marketing
Integrated Campaign & Live Event
Connecting a personality quiz, influencers, a live event and PR to communicate safer dating and encourage app downloads.
DuluxAgency
Annual Marketing & Product Launches
Coordinating product launches, social and media publicity, web content and practical recommendations for the next annual plan.
Explore all four projects for context, contributions and selected work samples.
More selected work
Delivered campaign
KÖNIG / 金格食品
Creator Campaign & Interactive Website
I led KÖNIG’s castella-cake campaign from proposal to completion, taking full ownership of campaign planning, execution and final reporting.
Strategy proposal
ZEISS
Annual Communications Proposal
Following our team’s promotion of ZEISS’s 175th anniversary, I developed the full annual media proposal, bringing campaign learnings and audience analysis into the next plan.
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Experience
Brand, commercial and agency roles in Taiwan, alongside postgraduate study in the UK.
CV download will be added once the public version is finalised.
Reckitt · Finish
Marketing Lead for Finish
Shopee Taiwan
Project Management Consultant
SUPERMEDIA & CRESPARK
Integrated Marketing Specialist
ADBERT Technology Group
Marketing Specialist
Niusnews
Marketing Project Intern
Education
The University of Manchester
MSc Digital Marketing
Skills & tools.
Strategy & planning
- Brand strategy
- Consumer insights
- Integrated campaign planning
Project & campaign delivery
- Stakeholder management
- Cross-functional coordination
- Campaign execution
Tools I work with
- GA4
- Meta Ads Manager
- Google Ads
- Excel
- PowerPoint
- Photoshop
- Figma
- CapCut
Languages
- Mandarin
- Native
- English
- Fluent