From a personality quiz to an integrated campaign.
- My role
- Integrated Marketing Specialist
Campaign planning & delivery - Client / agency
- Omi / Supermedia
- Campaign format
- Two-week quiz promotion
One-day live event
I led an integrated campaign for Omi, from proposal through execution and reporting. A personality quiz, influencer promotion, a live event and PR worked together to encourage app downloads and communicate the brand’s anti-fraud message.
One campaign, connected touchpoints.
- Quiz website
Online participation
A personality quiz gave audiences an accessible way into the campaign.
- Influencer channels
Creator distribution
Influencer promotion introduced the quiz and event to their audiences.
- Live event
In-person engagement
Talks, interactive displays and performances made the campaign tangible.
- Social & media
Wider visibility
Media invitations, creator check-ins and PR extended the campaign beyond the venue.
Event photos & media coverage
Event overview
Stage, audience and event space.
CNEWS event coverage
The campaign’s safer-dating and anti-fraud message.
Panel discussion
Speakers in conversation on stage.
Interactive relationship display
A QR-linked activity about relationship values.
Anti-fraud display
Scam-awareness messaging at the event.
Campaign Reel
Personality quiz feature
A walkthrough of the quiz and personality results.
GIRLSTALK media report
The quiz, app download and event invitation.
Personality quiz coverage
Commercial Times media report
Give people a reason to engage.
The commercial objective was to increase app downloads. The communication focused on trust and scam awareness in online dating. Rather than rely on a product message alone, the campaign used a playful personality quiz to invite participation and introduce the wider campaign.
Connect each channel to the same idea.
We created a one-page quiz website and worked with multiple influencers to promote it over two weeks. The experience also introduced the offline event. Relationship creators, interactive displays, micro-influencer check-ins and live performances brought the campaign into a shared physical space, while media invitations and a press release extended its visibility.
Use an accessible, participatory experience to open a conversation about safer dating and encourage people to explore the app.
Challenges & solutions
Own the work from proposal to wrap-up.
I handled the project from proposal through delivery and reporting, coordinating the different campaign elements rather than treating the quiz, creators, event and PR as separate activities. When the budget was tight, I wrote the press release myself to keep media communication moving.
Keep the programme moving when plans change.
When an artist was delayed on the day, I stepped in as host to keep the audience engaged while we waited. This was part of my wider responsibility for managing the event and responding to issues as they arose.